music advertising mad men?

Over the past few years I have become very interested in the music advertising scene.  How does it work?  Where does the music come from?  Is it fun?  With the current state of the music industry I believe that advertising music is a respectable, and valuable resource for musicians.  It is a way to get your material played for audiences that otherwise may have never heard of you.  Even if you're an established artist, it's a way to add more zero's to the good ole bank account.  I decided to write this post because I recently read a few articles by well known musicians about their thoughts on the role of music in advertising.  Turns out, the music you hear in the background of your favorite commercial may be coming from a very familiar voice.  

Here is a good place to start,

http://www.huffingtonpost.com/2013/04/25/beyonce-hm-commercial-video_n_3153615.html

Another job well done by Beyonce.  This ad/mini music video seems like a great idea to me.  Beyonce clearly isn't hurting for work, but why not take the opportunity to show off a brand new song in collaboration with one of the most popular clothing companies in the world?  (my opinion)  The ad will be shortened for television this summer, and Beyonce will also work with h&m on creating new ads.  It's an interesting spot, kind of hard to tell that it has anything to do with a clothing company honestly.

Moving on, take a look at this,

http://www.billboard.com/biz/articles/news/branding/1178063/david-banner-talks-advertising-new-production-company-and-music

Remember that guy?  He brought you all sorts of hits in the early 2000's that definitely are not suitable to Tv.  Looks like he is able to wear a few more hats than most people thought.  I know, brands like Coca-Cola figured this out a long time ago.  People enjoy popular music, so why not pair it with your brand to boost it's success?  For me it's another reminder of the versatility that it takes to survive in the entertainment business these days.  Ugh, just when I thought it was time to hit the golf course.

Enjoy the day,

Leon